Established in 2003 as a service for Southwest farmers and ranchers wanting to do more direct marketing to local consumers, LocalFresh.info is a collaborative effort between public and private partners with a desire to help producers connect with local consumers that wish to directly buy their farm products or attend farm related events. Financial support for developing this site has been directly or indirectly provided by The Risk Management Agency (Outreach), University of Arizona Cooperative Extension, Western Center for Risk Management Education, and the Department of Agricultural and Resource Economics, The University of Arizona. We are grateful for the support of these sponsoring organizations.